Marketing Consultancy and Venue Liaison
Goldups Lane offers a 360-approach to marketing. By having an in-house design studio, strong relationships with UK leading suppliers for print, outdoor and PR, as well as internal digital specialists, there really isn’t a segment of the marketing world we don’t cover.
We offer a variety of marketing packages, depending on your budget and are The Marketing Solution for Independent Producers and Promoters. An example of a full scale campaign, whether you have one night tours, long running productions, West End shows, festivals, could look like:
Venue Liaison (not limited to!)
- Continuous contact with venue marketing teams coordinating activity such as: e-shots, exit flyering, brochure inclusions etc to drive in-house activity.
- Exploring local marketing and advertising opportunities through our extensive list of suppliers.
- Working with ticketing partners (where applicable)
- Entries on Local and National listing sites
- Grassroots building and community outreach
- Handling print requests, overprint and dispatch
- Organic social media content creation
- Competitions via venues & external outlets
- Website audits, ensuring your brand is consistent
- META advertising
Larger campaigns may also include:
- Google Campaigns
- Major Media Coverage
- PR
- Radio campaigns
- Outdoor placements
- Additional digital assets
Goldups Lane are also now offering venue marketing support. If you are a venue and are looking to outsource your marketing activities, whether it be for Meta/Digital, design work or anything else that currently runs away from the day-to-day marketing of the shows, Goldups Lane would love to help.
