Meet The Team

Hello! I'm Mel

Director

I'm Mel, the co-founder and director of Goldups Lane. My career began venue-side, working with venues and groups such as AEG, ATG, and HQ Theatres, before I moved into London’s West End, where I worked agency-side. A meaningful chapter followed in the charity sector, working with a children’s organisation, before I launched my self-employed career. This eventually led me to co-found Goldups Lane, bringing together my experience across live events, marketing, graphic design, and creative strategy all under one roof.

Among my notable projects, I was the Executive Producer of Neighbours: The Celebration Tour, followed by the Neighbours 40th Tour, large-scale fan experiences that brought iconic stories and communities to life in unforgettable ways.

Outside of Goldups Lane, my most important job is being a wife and mum to my little boy, our dog Duke, and three mischievous cats: Bruce, Chase, and Gordon.
I’m a passionate DIY-er, crafty problem-solver, and full-time enthusiast for finding smart, scrappy ways to make things happen. Whether I’m building a brand, a campaign, or an actual flat-pack wardrobe, it’s all good fun.

I’m also a proud late-diagnosed neurodivergent, something that shapes my work in powerful ways, giving me a unique lens for solving problems, connecting patterns, and seeing big-picture possibilities others might miss.

A few things I can’t live without:
Coke Zero (cold can, always).
A desk stocked with Post-its, a great pen, and a collection of fidget toys.
And the memory of my all-time favourite theatre trip — The Lord of the Rings Musical at Theatre Royal Drury Lane in 2008. It was out of this world.

Senior Management

Mel

Alex

Al

Core Team

Jack

Meg

Megan

Katie

Cassie

Aidan

Miriam

Additional Support

Caitlin

Luke

Jess

Joe

A round of applause for our service...

Charles Michael Duke,
Are You Ready For Love

Incredible experience working with the studio at Goldups Lane! Jack and Alex were my main points of contact, though I know the entire design team would have been involved to help create such a gorgeous piece of artwork! Will definitely be returning in the future when the next 'freshen-up' is required!

Kim, Producer & Director,
Women in Rock

The growth we have seen not just in ticket sales, but overall awareness, far exceeded all our expectations.
We cannot recommend them enough. The fact that all the aspects of what you need in order to have a successful show is under the one roof, is exactly what show producers and agents need these days.

The Bluejays

From ground level conceptual graphic design work to big picture marketing strategy, Goldups Lane provides a comprehensive service which leaves the client feeling confident & empowered. Now, with Goldups Lane on board, we’ve already started enjoying positive results!

4Theatre

There are so many ‘Backstage Heroes’ that you don’t get to see. None more fabulous than Goldups Lane, who work tirelessly around the clock to tell the world about our shows. Thanks guys!

Artistes International Management

A big thanks to Goldups Lane for all the hard work they put into our shows with a great success rate. We know it ‘aint easy, but they make it look like it is… Keep up the great work!

The Bluejays

In the most competitive of marketplaces, Goldups Lane have found a way to make our product stand out. Every member of the team is knowledgeable, highly skilled & affable, whilst maintaining a focused professionalism.

Dazzling Entertainment

Thanks for all your help & support with the show. You guys are such a pleasure to work with!

Going Live Productions

We have been working with Goldups for only a short while but are more than happy to recommend Mel & her enthusiastic team. We’ve worked closely together from the redesign of artwork to marketing & sales and have seen a clear improvement already.
It’s comforting knowing that our sales & marketing is in good hands.

Totally Blondie

Outstanding. Lovely team to deal with, totally got our brief, and exceeded our expectations. The resulting work is absolutely great. Really couldn't be happier.

Bedlam Festival

Designed two gorgeous posters for an exhibition.

Ten Pound Records

Outstanding.. start to finish, the design team know exactly how my mind works after the last year of working on multiple projects and ideas to reality. Can't express my appreciation more, for all the help, honesty & guidance.

Exit Who

Super. Really impressed. Love the poster and it wasn't ridiculously expensive for my small show!

Talia - Marketing Manager at Worcester Theatres

Goldups across the board are one of my favourite teams to work with

Laura Yapp - Redditch Palace Theatre

I have worked with the Goldups Lane team on different show campaigns for a couple of years and am always delighted when I find out I'm working with them on marketing a show at our theatre! All of the team are professional, friendly, proactive and communicative - which is key to making any show campaign a success! I love working with them - they're a dream team!

Ellen Kentesber - Marketing Manager, Lichfield Garrick Theatre

Goldups Lane are one of my favourite companies to work with; the team are all super friendly, efficient, easy to talk to and even easier to work with. No request is too small and the team are all fantastic at what they do. I’m always thrilled when I find out I’m working with them!