Meet The Team

Hello! I'm Mel

Director

I'm Mel, the co-founder and director of Goldups Lane. My career began venue-side, working with venues and groups such as AEG, ATG, and HQ Theatres, before I moved into London’s West End, where I worked agency-side. A meaningful chapter followed in the charity sector, working with a children’s organisation, before I launched my self-employed career. This eventually led me to co-found Goldups Lane, bringing together my experience across live events, marketing, graphic design, and creative strategy all under one roof.

Among my notable projects, I was the Executive Producer of Neighbours: The Celebration Tour, followed by the Neighbours 40th Tour, large-scale fan experiences that brought iconic stories and communities to life in unforgettable ways.

Outside of Goldups Lane, my most important job is being a wife and mum to my little boy, our dog Duke, and three mischievous cats: Bruce, Chase, and Gordon.
I’m a passionate DIY-er, crafty problem-solver, and full-time enthusiast for finding smart, scrappy ways to make things happen. Whether I’m building a brand, a campaign, or an actual flat-pack wardrobe, it’s all good fun.

I’m also a proud late-diagnosed neurodivergent, something that shapes my work in powerful ways, giving me a unique lens for solving problems, connecting patterns, and seeing big-picture possibilities others might miss.

A few things I can’t live without:
Coke Zero (cold can, always).
A desk stocked with Post-its, a great pen, and a collection of fidget toys.
And the memory of my all-time favourite theatre trip — The Lord of the Rings Musical at Theatre Royal Drury Lane in 2008. It was out of this world.

Mel

 

Work with us

At Goldups Lane we champion offering talent the chance to grow in a National organisation. Bringing innovative ideas and a fresh perspective to the market place is what sets Goldups Lane apart from other theatre marketing agencies. We all work remotely, as we trust and value a healthy work-life balance, whilst being a supportive and close team, despite the distance. We believe in a collaborative working culture and this goes for the clients we work with as well, and is reflected in our long-standing B2B relationships.

Current Opportunities


 

There are currently no advertised job opportunities.

 


Can't see the job you'd like but feel like you'd be a good fit for our team? Send us an email at enquiries@goldupslane.co.uk!

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